Showing posts with label texas. Show all posts
Showing posts with label texas. Show all posts

Thursday, August 30, 2018

Toby Keith on Softball and Philanthropy

This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there: https://www.fwweekly.com/2018/08/28/sports-rush-toby-keith-on-softball-charity-and-unusual-names/
Toby Keith loves sports. As we chatted after the video interview that is the centerpiece of this blog post, a replay of a college football game appeared on his bus’s TV screen. The country music legend  said he couldn’t wait for the season to get underway. Keith buys a suite for University of Oklahoma’s home football games, but said he often spends much of the game on the sidelines, where Sooner players might actually hear his booming voice shouting words of encouragement (with visiting players hearing the opposite).
Keith will also attend the game against the Longhorns at the Cotton Bowl in October, but he’s going to come in a couple of days early, in part out of  passion for the Sooners. Keith has recruited a number of former Oklahoma athletes to play softball against a group of former Longhorns on Thursday, October 4th at Frisco’s Dr Pepper Ballpark.
In addition to football and, for a day at least, softball, Keith loves professional baseball (he’s a lifelong Dodgers fan) and college basketball (he gets good seats for Sooners hoops games). He’s also truly passionate about one of the beneficiaries of the Red River Celebrity Softball Game, presented by Sewell: his Toby Keith Foundation. In the interview, he explains about the nonprofit’s mission to fund a facility serving families of hospitalized children in Oklahoma City. He also offers insight on what to look for at the softball game (don’t expect a pitcher’s duel).
Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.

Sunday, August 14, 2016

North Texans In The Games

This post originally appeared on the Fort Worth Convention and Visitors Bureau blog. To read on that site : https://www.fortworth.com/blog/post/north-texas-goes-for-gold/

Texas is larger, geographically speaking, than over 150 of the countries participating in this summer’s Olympic Games. For that matter, the population of North Central Texas, at 7 million-plus, exceeds that of more than 100 Olympic nations. So, as you might expect, the region has produced its share of Olympic athletes. We offer a representative sampling, both current and historical, to give you some perspective on what the area has contributed to the world’s premier multi-sport athletic competition.

Natives

Starting life here isn’t a bad route to the Olympics. Here are a few competitors born in the metroplex.
-Lanny Bassham went to the University of Texas-Arlington and was born in Comanche, Texas. He took a silver medal in shooting in the 1972 Munich Games and won gold in Montreal in 1976.
-Michael Carter of Dallas and SMU won silver in 1984 in the shot put and went on to a successful NFL career.
-Michelle Carter won four state shot put titles at Red Oak High School and is competing in her second Games in Rio, She’s also the daughter of the other Carter on our list.
-Claire Donahue was born in Dallas and the butterfly swimmer earned gold for her role in the 4x100m medley relay in London in 2012.
-Jackie Galloway was born in Wylie and attends SMU. She has dual citizenship and was a 2012 alternate on Mexico’s taekwondo team. Galloway is competing for Team USA in Brazil.
-Ricky Grace was born in Dallas, but played basketball as a naturalized Australian in 2000.
-His father Calvin played for the Cowboys when Grant Hill was born in Dallas in 1972. Grant’s sport was basketball and he won gold in it with the USA in 1996.
-Fort Worth North Side’s Darrow Hooper garnered a silver medal in shot put in the 1952 Helsinki Games.
-Michael Johnson runs a high-performance training center in McKinney. The Dallas-born sprinter ran his way to four gold medals over three Olympics.
-Madison Kocian of Dallas is a big Rangers fan and part of the powerhouse U.S. gymnastics team in Rio that took home the Gold medal. 
-Colleyville’s Stephen Lambdin is making his Olympic taekwondo debut at the 2016 Games.
-There’s a Grand Prairie park named after Arlington native Jennifer McFalls, who won softball gold in 2000.
-Area native Katie Meili went to Nolan High School in Fort Worth. She just won a swimming bronze in the 100-meter breaststroke in Rio.
-Equestrian athlete Clark Montgomery hails from Mineral Wells and honored the area’s tradition of horsemanship as he competed in eventing in Brazil.
-Courtney Okolo of Carrollton will sprint for Team USA in this year’s track and field competition. -Sergio Reyes boxed his way from Fort Worth to the 1992 Games in Barcelona.
-Louise Ritter from Red Oak and Texas Women's University competed in three Olympiads. The high jumper won a gold medal in 1988.
-Fort Worth Paschal’s Jack Robinson won gold in the second-ever Olympic basketball tournament in 1948.
-Pole vaulter Guinn Smith of McKinney took gold in the 1948 Games in London.
-Stacy Sykora from Burleson H.S. played volleyball for the U.S. in three Olympic Games.
-Chrishuna Williams will run the 800 meters in Rio. She was born in Dallas and attended DeSoto High.
-Deron Williams played basketball at The Colony High School before winning gold in the sport with Team USA in Beijing in 2008.
-Gymnast Rowland Wolfe was born in Dallas and went to Woodrow Wilson High School. He was a gold medalist in men’s tumbling in Los Angeles in 1932.
-Lance Armstrong of Plano brought home a bronze medal in the time trial in his third Olympics in 2000, though he later returned it amid the doping issues that derailed his cycling career.

Naturalized North Texans/Collegians

Plenty of folks have come to North Texas to train or attend school (or both). The local universities tend to be well-represented, with TCU and SMU having been especially prolific producers of Olympians.

-Tamika Catchings of Duncanville High will shoot for her fourth basketball gold in Rio.
-Tervel Dlagnev will compete in the Rio Olympics’ freestyle wrestling competition in the 125kg weight class after having finished tied for fifth in 2012. Born in Bulgaria, he attended Arlington High School and competes internationally for Team USA.
-U.S. Army veteran Vincent Hancock lives in Fort Worth and won two consecutive skeet shooting gold medals before failing to medal in Rio de Janeiro.
-Texas Wesleyan graduate Mark Hazinski competed for the United States in men’s table tennis doubles in 2004.
-Jerry Heidenreich was an SMU swimmer who won four medals, including two golds, in Munich in 1972.
-Nastia Liukin was born in Russia, but was competing out of Plano as she trained to win a gold, three silvers, and a bronze for Team USA in 2008.
-Steve Lundquist from SMU was 1984 double gold medalist in swimming for the United States.
-Earle Meadows was born in Mississippi, but he won the Fort Worth city pole vaulting championship four years in a row after he relocated. He took gold in the discipline in 1936 in Berlin.
-Longtime Greenhill School swim coach Jim Montgomery won three golds and four medals overall in the pool in 1976 in Montreal. He currently runs the Jim Montgomery Swim School in Dallas.
-Martina Moravcová from SMU earned two silver medals over five Olympics for Czechoslovakia and Slovakia. She still lives in Dallas.
-Gymnast Carly Patterson graduated from Texas Women’s University and lives in Allen. She won gold in the individual all-around in 2004 in Athens.
-Jasna Rather is the Texas Wesleyan table tennis co-ed team coach. She’s competed in four Olympics, two with Yugoslavia and two with Team USA. She won a bronze in 1988 in doubles for Yugoslavia.
-Doug Russell was born in New York City, raised in Midland, and swam collegiately at UTA. He won two gold medals swimming the butterfly stroke in 1968 in Mexico City.
-Sarah Scherer attended Texas Christian University. She’s competing in air rifle for Team USA in Rio after making her second straight Olympic team.
-TCU’s Raymond Stewart won a silver medal on Jamaica’s 4x100m relay team in 1984. He competed in four Olympics, though he was later implicated in an HGH doping scandal.
-Multiple gold medal winner Dana Vollmer was born in New York, but raised in Granbury. The swimmer has already made it back to the medal stand in Brazil.
 

The Pros

A number of athletes have played for area pro teams and competed in the Olympics, too.
Dallas Cowboys
Yes, we know American football isn’t an Olympic sport. But some Cowboys have represented their home nations in other sports. In addition to these summertime athletes, former running back Herschel Walker competed in the bobsled during the 1992 Winter Olympics in Albertville.

Bob Hayes is not only a Cowboys Ring of Honor member, he won two golds sprinting in Tokyo in 1964. He remains the only athlete to have won a Super Bowl ring and an Olympic gold medal.
Lawrence Okoye is in camp trying to earn a Cowboys roster spot this year. In 2012, he made the Great Britain Olympic squad and finished 12th in the discus in London.
Australian Colin Ridgeway punted briefly for the Cowboys in 1965 after having competed as a high jumper in the 1956 Melbourne Games.
 

Dallas Mavericks
The global ties of General Manager Donnie Nelson (a former Olympic assistant coach for Lithuania and China) have ensured an international roster in Dallas. Current or former Mavs have hooped for the national teams of Australia, Brazil Canada, China, France, Germany, Great Britan, Nigeria, Serbia & Montenegro, Spain, the USA, and Yugoslavia. Stars like Dirk Nowitzki, Shawn Marion, Jason Kidd, Steve Nash, and Adrian Dantley made it. So did lesser-known (in this country, at least) names like Uwe Blab, Wang Zhizhi, João Vianna, Tom LaGarde, and Pops Mensah-Bonsu. Al-Farouq Ajiede Aminu (2012) and Josh Akognon (2016) were the Nigerian representatives. Off-season signees Harrison Barnes, Andrew Bogut, and Nicolas Brussino will play in Rio for Team USA, Australia, and Argentina, respectively, before joining the Mavericks for training camp.
 

Dallas Wings
Erin Phillips plays hoops for the Dallas Wings and is competing for her native Australia in Rio. Her teammates Odyssey Sims (Irving MacArthur) and Aerial Powers were on the select squad that played practice games against Team USA.
 

Texas Rangers
Baseball will return to the Olympics in 2020 in Tokyo and perhaps Yu Darvish will have a chance to make his second Games appearance at home for his native Japan. Former Ranger Koji Uehara also pitched for the Japanese team and three former Rangers (Rob Ducey, Aaron Myette, and Matt Stairs) have played for Team Canada. Rikkert Faneyte represented the Netherlands twice. Several prominent Rangers have performed for Team USA, including the likes of Will Clark, R.A. Dickey, Tom Goodwin, Rick Helling, Phil Nevin, and Bobby Witt.


Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through his company, Rush Olson Creative & Sports.


RushOlson.com

Linkedin.com/company/rush-olson-creative-&-sports

Facebook.com/RushOlsonCreativeandSports

Wednesday, July 20, 2016

An ex-NFLer Talks Football Without Athletic Scholarships

This post originally appeared at the Fort Worth Weekly's website. To view it there : http://www.fwweekly.com/2016/07/19/sports-rush-an-ex-nfler-talks-football-without-athletic-scholarships/

When we think of college football in Texas, we tend to think of the big FBS institutions, like Texas, Texas A&M, and TCU. A lot more schools field teams than just those we see televised every Saturday, however. One of those places is my alma mater, San Antonio’s Trinity University. They play Division III football, a level that offers no athletic scholarships. So how do they fit into the landscape of a football-crazed state?

I asked Jerheme Urban, Trinity’s head football coach, about what he does to field a team, what their goals, and what he saw as a player going from Trinity to the National Football League. Check it out in this video.



Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.


RushOlson.com

Linkedin.com/company/rush-olson-creative-&-sports

Facebook.com/RushOlsonCreativeandSports


Tuesday, June 14, 2016

Fighting the Finals

This post originally appeared at the Fort Worth Weekly's website. To view it there : http://www.fwweekly.com/2016/06/14/sports-rush-a-playoff-crowd-sort-of/


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 If the Cowboys played the Cleveland Browns in the Super Bowl at the same time a last-place Rangers team took on a first-place Oakland A’s squad, how big a crowd would the baseball game draw?

Yes, I realize it’s a preposterous scenario: the Browns in the Super Bowl.

This proposition occurred to me while walking past the “Free Draymond” shirts into the Oakland Alameda Coliseum yesterday to watch the Rangers play the Athletics. That same evening, the Oracle Arena next door hosted Game 5 of the NBA Finals, with the hometown Warriors having an opportunity to clinch their second consecutive championship against visitors from Cleveland. The games started one hour apart, with the Dubs tipping off first.



The two Oakland venues sit even closer to each other than Globe Life Park in Arlington and AT&T Stadium. They share parking lots and, until last season, long periods without championships (a distinction that unfortunately still applies to their Arlington counterparts). The Finals game sold out, as would a Super Bowl. But how did the A’s do attendance-wise?

I admit that I conceived this column with a bit of the stereotypical NASCAR approach: I wanted to see a wreck. See, the Green and Gold don’t draw well even without a North American championship match occurring next door. The perennially average in the bottom third of MLB, and the just over 18.5K they’ve averaged this season ranks in the bottom three. I imagined a crowd made up of the players’ families, the media, and Draymond Green.

They had pleasant weather for last night’s game, but that was about all it had going for it. Scheduled Rangers starter Yu Darvish might have drawn some walkup interest from local fans who followed him in Japan, but the Rangers put the righty on the disabled list just before the game with right shoulder discomfort. Darvish’s replacement César Ramos might have had some family drive up from his native SoCal to see his start, but apparently not quite enough Ramoses made the trip to fill the coliseum. It was probably for the best – he gave up six earned runs in 3 2/3 innings as Texas lost big.



I kind of thought we had at least a chance to have more Rangers fans than A’s supporters, but the Oakland faithful proved me wrong, although a lot of them did wear Warriors garb. During batting practice, we heard a few gratuitous cheers break out from fans following the hoops on their smartphones. That subsided once the baseball game began, though, replaced in at least one instance by a loud, out-of-nowhere “Texas sucks!” exclamation.

So the crowd may not have been big, but those who did attend had some personality, confirming what has always appeared to be the case on TV. For instance, I didn’t wear anything to indicate I had come from Texas, but a young man who appeared to be an A’s gameday employee nonetheless felt compelled to tell me he thought America had gotten past discrimination because two special ed students, both named Bush, had managed to get elected president. I feel like I’m reasonably creative, but I couldn’t have made that incident up.

I also spotted a guy with a Dave Stewart jersey and a Rollie Fingers/Salvador Dalí mustache. Heck, as far as I know, it might have been Rollie Fingers.

The games happened on a Monday, which is a tough baseball draw even in the best of situations. The Rangers would fight the calendar, too, if the NFL played our mythical summer Super Bowl as a Monday Night Football game. The ballclub has never played at home the same Monday the Cowboys played at AT&T Stadium. The last time the MNF and MLB overlapped in North Texas, the then-2nd place Rangers drew 13,356 on September 15, 2008, their second-smallest crowd of that season, as the Cowboys sold out Irving’s Texas Stadium.




Yesterday, the A’s announced an attendance of 13,453. You can look at the photos and judge whether the stadium (capacity 35,067 in its normal baseball configuration without the upper deck) looks more than a third full. They’ve reported 11 crowds smaller than Monday’s this season. I wonder what those looked like.



In fairness to the fans who stayed home or went next door, the team does play all the games in this particular stadium. It opened in 1966 and is the last remaining facility that still hosts both Major League Baseball and NFL football (at least until the Raiders move again). Tarps cover the upper decks to make the concrete monolith a sliver more intimate. I’ve kind of disliked the place since one of its denizens goaded one of my favorite players, Frank Francisco, into an ill-advised chair toss during a 2004 pennant race, but I actually didn’t hate it now that I’ve been here (not that there aren’t plenty of better stadia out there).

The fans who did come to Monday’s game had to pay $40 a carload to park, the inflated rate for an NBA Finals game. The A’s will make it up to any fans who return tonight by letting them park gratis, thanks to a Chevy Free Parking promotion.

The Warriors lost Monday, so if they don’t finish the series in Cleveland, the A’s will have to contend with Game 7 this Sunday when they host the Angels. Luckily for the baseballers, their contest that day starts seven hours earlier than the basketball game.

The Rangers have never drawn fewer than 26,131 against a same-day AT&T Stadium Cowboys game, that coming last September 13. That’s probably not an apples-to-apples comparison to how much a Cowboys playoff game might impact a baseball crowd, especially since the Rangers have mostly been a good team since the big spaceship opened. If they were lousy, all bets would be off.

Luckily, thanks to the way the schedules fall, they’ll never have to worry about it . . . although . . . given the Cowboys’ power to generate ratings, the networks might well be happy to look at moving the big game to June if it somehow made the Pokes more likely to play in it. If that happens, anything’s possible – even that the ‘Boys opponent might be the Browns.


Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.


RushOlson.com

Linkedin.com/company/rush-olson-creative-&-sports

Facebook.com/RushOlsonCreativeandSports




Wednesday, June 8, 2016

Jeff Banister and Cat Osterman on Coaching Positively

This post originally appeared at the Fort Worth Weekly's website. To view it there : http://www.fwweekly.com/2016/06/07/sports-rush-jeff-banister-and-cat-osterman-discuss-coaching/


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“Athletes want to know do you care about me And can you help me get to the next level? And that’s it. You care by developing a relationship.”
- Rangers manager Jeff Banister


Banister’s statement came as part of a program put on by a group called the Positive Coaching Alliance. Banister and softball icon Cat Osterman discussed the role coaches and other mentors play in making sports a positive experience for the players. This video explains what their talk was all about and passes along some of the insights they provided.



Banister won the American League Manager of the Year Award last season in his first year with the Rangers. Osterman won two Olympic medals along the way to becoming one of the best pitchers in softball history. She is now an assistant coach at Texas State University in San Marcos. 


Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.


RushOlson.com

Linkedin.com/company/rush-olson-creative-&-sports

Facebook.com/RushOlsonCreativeandSports

Wednesday, April 20, 2016

Creating a Sports Business Superstar

This post originally appeared on the Fort Worth Convention and Visitors Bureau blog. To read on that site : http://www.fortworth.com/blog/post/2016/20/Marketing-Fort-Worth-as-a-Sports-Destination/1254/



Sports fans come from all fifty states and a number of foreign countries to enjoy themselves at Texas Motor Speedway. Visitors from out of town can do business there, too, thanks to the track's numerous hospitality options. It turns out an out-of-towner can even start a sports company at the Fort Worth venue.

We discovered this fact while talking to one of the participants at the Fort Worth Convention and Visitor's Bureau's inaugural Sports Huddle event. The luncheon celebrated both the speedway's 20th anniversary and the recent announcement that the CVB had created Fort Worth Sports Marketing, a new department within the bureau.

The entrepreneur in question was NASCAR driver Kevin Harvick. It turns out that his KHI Management began its MMA business with a meeting at a TMS race.
 
Kevin Harvick
 

"The UFC side of things started right here at Texas Motor Speedway," Harvick explained to the media. "I had my first conversation with (UFC fighter) Donald (Cerrone) over a beer in the infield here at Texas. That progressed into him asking us to help him manage his day-to-day activity."

Harvick's company now works with MMA fighters (including Ultimate Fighting Championship Women's Bantamweight Champion Miesha Tate), golfers, singers, on-air talent, and even an up-and-coming motocross rider.


The CVB's new initiative aims to bring big sports names to town (like Harvick's) while also appealing to grassroots and developing sports enterprises (also like Harvick's).

"We have a lot to be proud of in Fort Worth," Bureau President and CEO Bob Jameson explained to the audience. "The CVB is launching the sports marketing department to help us continue to grow this segment and to further develop the economic impact that comes with that."


Texas Motor Speedway President Eddie Gossage has done sports business and brought in out-of-town guests to do theirs in Cowtown for, as the occasion commemorated, 20 years. He hopes his events contribute to the economic impact Jameson envisions.


"We spend $70 million a year getting tourists to town. Once they get here, they've got to decide where are they going to go? Where are they going to stay? Where are they going to go in the evenings to eat?" Gossage said."We're in Fort Worth and we want them to go to Fort Worth and spend their money."

The new sports marketing department shares Gossage's goal, and hopes to use the appeal of sport to bring more of those visitors and their money to Fort Worth. They feel the city has a lot to offer those who work in the world of athletic competition.

"This turns into a really big event (AAA Texas 500 occruing annually in April) because it's a really big market, not only for the race, but for our sponsors. There's always a lot of customers that show up to the race track," said Harvick. "It's definitely a place that everybody pays a lot of attention to and a lot of focus (is) put on it."

Eddie Gossage 

TMS often emphasizes that there are reasons to pay attention to the facility throughout the year and not just on race weekends. Fort Worth Sports Marketing aims to get sports-minded travelers to consider the town as whole a year-round destination as well. They see it as a place where firms can conduct sports business or, as Kevin Harvick and now the CVB have done, even launch one.


Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through his company, Rush Olson Creative & Sports.


RushOlson.com

Linkedin.com/company/rush-olson-creative-&-sports

Facebook.com/RushOlsonCreativeandSports


Wednesday, April 6, 2016

Pigging Out at The Ballgame

This article originally appeared in the Blotch section of the Fort Worth Weekly's website. To read it on that site : http://www.fwweekly.com/2016/04/06/sports-rush-pig-out-at-the-ballgame/


Photo courtesy : Kelly Gavin/Texas RangersPhoto courtesy : Kelly Gavin/Texas Rangers
 
This is not your father’s ballpark brat, although you may want to bring Pops along to help you eat it.
We refer to a new food item set to make its debut at Globe Life Park in Arlington this season. They call it the Wicked Pig, and the prodigious porcine sandwich continues a recent tradition of medicine ball-sized food offerings at the local baseball park. The concoction has some traditional components like sausage products between bread products, but it offers so much more.

“The last several years, it’s always been items that are horizontal,” explained Arlington Sportservice General Manager Casey Rapp. “So this year (Arlington Sportservice Executive) Chef Cris (Vazquez) got to talking about “Hey, let’s go vertical with it.”

Photo courtesy : Kelly Gavin/Texas Rangers

The tall sandwich does include a split sausage to maintain its ballpark hot dog credibility, but it also contains many other members of the pork family, including pulled pork, Danish bacon, prosciutto, thick sliced ham, and (because why not) pork rinds. They serve it near section 49 on a Hawaiian roll with barbecue sauce and cole slaw.

The Rangers and their stadium concessionaire, Sportservice, certainly know how to cater to meat junkies, and they will also introduce their Homerun Cheeseburger in the Captain Morgan Club. It includes four beef patties with American cheese, lettuce, tomato, and red onions on a brioche bun. However, they also will debut an entire menu for those who skew herbivorous. A new vegan stand near section 16 will feature plant-based versions of some standard ballpark fare.



“We’ve always had a few health-conscious and gluten-free vegan items here at the ballpark, but we’ve been told by fans that they’d like more, and so we’ve added some ballpark favorite-type vegan items, like nachos, hamburgers, and hot dogs that, of course, don’t have any meat products,” Rapp said.

As the ballpark’s top chef, Vazquez does a lot of the creative work in the kitchen. He looks for ways to put a new spin on more than just ballyard staples.

“Everybody’s doing chicken and waffles, so I thought I’m going to make a little twist,” said Vazquez. “So we’re doing chicken and donuts.”



They’ll serve the combination of donut holes and fried chicken on a 12-inch skewer drizzled with sweet & spicy buffalo honey sauce. It’s available at the Flew the Coop stand by section 50.
When one operates in a venue capable of holding nearly 50,000 diners, one expects not all of them will want to eat the same thing. Rapp and his team come up with new food items by incorporating fan suggestions and also by getting creative with items hungry spectators don’t even know they want – yet. That process starts early in the offseason.

“We start meeting once a week. There’s usually five to eight of us that sit around a table and we just throw crazy ideas at each other,” said Rapp.

Those nutty ideas (well, they could have nuts, anyway) have to be something that can be mass produced for a full ballpark, be able to be priced appropriately, and taste good. Plus, as with any recipe, Rapp’s crew also has to be able to source the ingredients and vessels in which serve them.

“You’ve got find someone who will actually make the product for you. When we did the Boomstick (named for former Ranger Nelson Cruz and still available by section 24), we had to find someone who had never done it before to make a two-foot long hot dog,” Rapp said. “You have to have something to serve it in. So with the Boomstick, we had to have somebody create a box just to carry the Boomstick. We have the same situation with the Wicked Pig. There’s a special square box that it sits in, and that way if it falls over or you want to eat it like an open-faced sandwich, you can do that.”

This year, Rapp, Vazquez, and company weren’t the only ones who got to have input into the menu. In the tradition of their Beltre Buster burger and Choomongous sandwich, they will introduce a new item named for a Rangers on-field icon. This ballplayer got to contribute more than his name.

“We always try to come up with something based on a player,” said Vazquez. “(Rangers Hall-of-Famer) Pudge (Rodriguez) likes to eat turkey. So we did a turkey panini with smoked turkey, lettuce, tomatoes, and onions, and we did a little rice stew. That’s what they do in (Rodriguez’s native) Puerto Rico. They call it a ropa vieja. It’s basically just a stew. He tried it, he loved it, so it’s going to be part of our new items.”


Fans can find the Ivan-approved “Pudge’s Plate” at the Captain Morgan Club, which is open to all fans on game days.

Rapp had his own favorite among the new selections. It packs some kick and some crunch.
“We decided we were going to break down the Flamin’ Hot Cheeto. We crunch it up to where it’s almost powder. Then we take that and put it in a gigantic pot of nacho cheese and we stir it around and we turn the nacho cheese to hot nacho cheese with the Cheetos,” he said.

They then add that mixture to the top of a hot dog and call it the “Flamin’ Hot Cheetos Dog.” You can buy one at the American Dog stands near sections 22 and 48. Before you do, however, they’ll add more Cheetos on top.

“The Flamin’ Hot Cheetos that are on top of it are not necessarily for the taste. It’s to give that hot dog the texture, the crunchiness,” Rapp said.

In all, the Rangers added 17+ new food items to their offerings in various parts of the ballpark, plus the new Best Damn Root Beer (5.5% ABV). One menu addition, however, actually made its debut late last year.

“We had featured it last year during the postseason and it was so well received, we’re doing the Cotton Candy Dog again,” said Rapp, of the frankfurter topped with cotton candy mustard.
As the Rangers begin the 2016 season, their fans will hope the team on the field can duplicate the Cotton Candy Dog’s ability to succeed in October. Meanwhile, they’ll have plenty to keep them, as well as their fathers and multiple other family members, satiated as they watch the campaign unfold.



Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through his company, Rush Olson Creative & Sports.


RushOlson.com

Linkedin.com/company/rush-olson-creative-&-sports

Facebook.com/RushOlsonCreativeandSports

Wednesday, November 25, 2015

An Incredible Comeback

This post originally appeared on the Blotch page at the Fort Worth Weekly. To read it on that site : http://www.fwweekly.com/2015/11/25/a-west-texas-comeback/



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A small-town Texas quarterback has two minutes to drive his team 58 yards for a touchdown. If he doesn’t do it, the playoff loss will end the season and his high school football career. For many kids, it would represent the most stressful situation of their lives. Friday night in Huntsville, however, a schoolboy QB and his teammates knew they had faced challenges far greater than those posed by onrushing defensive linemen. 

Two and a half years earlier, senior signal-caller Mason Tobola had seen his town put through stress that dwarfs that of even the most high-pressure football game. He witnessed a fertilizer plant explosion that killed fifteen people, injured scores of others, and damaged surrounding buildings beyond repair. That night, students had to help the injured, and in the intervening years, they’ve watched their hometown of West, Texas rebuild damaged structures and psyches. The experience has left those who made it through with valuable perspective.

“I think it opened up everyone’s eyes on the team. It made everybody realize how hard they had to work to accomplish the simplest tasks in life,” Tobola said.



Some three minutes of clock time before the West Trojans found themselves needing a touchdown to extend their season, the players had had a lot of work to do. They had just gone down by two scores. Their opponents, the Kirbyville Wildcats, had shown resolve of their own in overcoming a nine-point halftime deficit to post 20 unanswered points and forge a 32-21 lead with just over five minutes to go in the 4th quarter.

A coach could have found it a challenge to stay positive when his tired players missed tackles and lost control of their biggest game of the year. As his players trudged off the field following Kirbyville’s PAT, however, West Head Coach David Woodard remained relentlessly upbeat.

West Head Coach David Woodard


Coach Woodard also serves as the district’s athletic director and has kids of his own attending schools in the West ISD system. Since the April, 2013 tragedy, he has had to constantly find ways to keep himself and his charges looking forward, even as he dealt with the added challenge of rebuilding his own destroyed house.

“Kids feed off of you and they know how you feel and what you’re doing and what you’re thinking,” Woodard said. “You can’t let those negative thoughts get in your head.” He was talking about the football game, but he could have easily been referring to his responsibilities as an administrator, husband, and father.

The district has actually found a good bit of success recently on its fields and floors, many of which sustained damage in the explosion. West High School has fielded several playoff teams, including this fall’s girls volleyball squad, and the baseball team won the 3A state title this past spring. The football team, however, had not won a playoff game since 2007.

West has historically been known for strong baseball and softball teams, but football on Friday nights still matters a lot in a small Texas town. That medical personnel had to use the football stadium for triage in the explosion’s aftermath only heightened the sport’s symbolic importance. When the team won only one game in the fall of 2013, it created yet another obstacle to overcome. The way the team handled it set an example for more than just their peers.

“We all learn a lot from kids,” said Woodard. “What they’ve accomplished in these couple of years since the blast and going 1-9, it showed us adults that if you decide you want to do something and you want to work hard to get it done, then it can get done.”

A handful of today’s seniors played as sophomores on that one-win 2013 team, with underclassmen having watched it as JV, freshman, or eighth-grade players. Tobola, who started under center that year as a tenth-grader, explained that he and his teammates had turned things around “through experience and hard work, through 7-on-7, and lifting weights, just getting down and dirty and making it happen.”

The 2014 season saw the team go 7-3. They missed the playoffs after a final weekend loss to Comanche. The near-miss gave them added resolve headed into 2015.

“Everybody thought it was about time to step up and time to make playoffs and go into the postseason,” said Tobola.

They did it, too, losing only one regular season game en route to the program’s first 10-win season since 1992. In the opening round of the playoffs, Tobola kicked a PAT to defeat Troy by a point in overtime.



Playing on a neutral field at Sam Houston State’s Bowers Stadium in the area round, the Trojans found themselves down 12-0 early. It could have been worse save for a Kirbyville encroachment infraction that nullified a first-quarter pick six. Both teams, in fact, seemed a touch ragged in a penalty-filled first half. West overcame any jitters, however, to score three second-quarter touchdowns and take a 21-12 halftime lead.

Kirbyville, who had gone 10-1 on the season themselves, looked like the stronger team for most of the game’s final two quarters. When the Wildcats scored their third second-half TD with 5:38 left in the fourth quarter, the raucously supportive West fans quieted. Perhaps they thought about the season, that even it were to end there in Huntsville, they would fondly remember it as a marvelous experience for the school, the town, and the players.

But the season didn’t end there. The Trojans quickly drove 69 yards, with Tobola running the last four to cut the deficit to 32-27. The defense produced a three-and-out, and that’s when the Trojans found themselves with the ball and one chance to extend their season. Tobola threw to Bailey Horn in the left flat and Horn somehow eluded a horde of Wildcats to turn the short pass into a long touchdown. Kirbyville still had time for their own rally, and three quick first downs moved the ball into West territory. However, senior Trevon Harold, who had played on the 2013 varsity as a sophomore, tipped a second-down pass and junior Dawson Sulak intercepted it. The Trojans’ amazing season would continue. They will play Teague in Midlothian on Friday.

Tobola, who plays offense and defense, and kicks and punts, had fought through a fourth-quarter injury. His teammates overcame fatigue, nerves, pain, and everything else with which an athlete must deal to win a pressure-filled contest.

In the minutes following the game, as the players slapped hands with the students, parents, and neighbors who had driven more than two hours each way to support them, Coach Woodard explained what made the difference for his team. “To be able to battle back twice tonight, early in the first half and then the last five minutes, it just shows so much of what we’ve always been talking about – a kind of a never-give-up, that resiliency attitude. (I’m) so proud of them.”



Kirbyville could take pride in their players as well. The Wildcats deserved to win the game. They played their hearts out, showing skill and sportsmanship. They, too, had faced tragedy, as their coach had buried his brother earlier in the week. On the field after the game, one boy cursed his missed chances. Another wept. The loss will pain them for a long time, even as they proceed on through high school and into life, One hopes that the Wildcats will react to strife the way the West students have, and let the lessons of a setback set them up to succeed.

David Woodard understands the long-term importance of the lessons his athletes learned the hard way.

“They’re just a great group of kids that have their head on straight and that are successful in football and athletics right now. In three or four or five, ten years, you’re going to hear about them being really successful in life as well.”




Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns and related creative projects for sports entities through his company, Rush Olson Creative & Sports.

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