The Look of 2016 From Our Perspective

This post originally appeared at the Fort Worth Weekly's website. To view it there : https://www.fwweekly.com/2016/12/15/what-2016-looked-like-to-rush/

Every December, I choose a photo from the year gone by to use for my company Christmas card. If I like you and I have your address, you have probably gotten one whether you wanted it or not. Don’t be insulted if you didn’t get one. It doesn’t mean you were naughty, it just indicates my spotty address list isn’t up to date.
In any case, as I went through 2016’s collection, I thought some of them were either good images or had a good story behind them, or both. I could only use one for the card, so I thought I’d share some of the other interesting ones in this post. What did Martina Navratilova say when she realized we were shooting her video in a hotel room? What the heck are those men in shorts doing on the Dell Diamond baseball field? And, wow, showgirls? See it all here.
I took these photos unless otherwise credited, so any mistakes are mostly on me.

USA Rugby in Round Rock – February, 2016
In one of these shots, you see me with a microphone in front of a baseball stadium. But the day’s work had nothing to do with baseball. USA Rugby’s men’s XVs side defeated Canada in an Americas Rugby Championship tournament match. It was fascinating to see the pitch laid out on the ballfield. USA Rugby must have liked it, since they’re returning to the venue in 2017.

photo by Lori Gunter French

Fort Worth Weekly Celebrity Chef Chili Cook-Off – March, 2016
The Weekly held a chili cook-off earlier this year and I just loved this shot of a steaming pot of Fred’s chili. I also included a shot of the awards, not because it’s a great photo but because it includes a shot of Weekly associate editor Eric Griffey applauding and I’m attempting to shamelessly curry favor by including him in this no doubt critically-acclaimed post. Eric edits my stuff.

Texas Rangers – Spring/Summer 2016
I made it out to a few Rangers events this year, including the unveiling of the new food items you’d consume at the ballpark during the season. Pictured here is the Wicked Pig, a sandwich packed with more pork than an energy subsidies bill. There’s also a shot of Pudge Rodriguez, clearly coaching with the same intensity he displayed while playing. I also added a shot of Rougned Odor by the batting cages in Oakland just because I thought it was a cool shot.




LaGrave Field – Spring/Summer 2016
These baseball images are less cool than the Rangers ones. LaGrave Field, historic home of the Fort Worth Cats, sits abandoned. These photographs came from March and June, and unfortunately the little ballpark with the great view of downtown and the prestigious past still has an uncertain future.



Nancy Lieberman Charities Dream Ball - April 2016
These photos feature Toby Keith, one of a number of celebrities who were honored or appeared at this annual gala. One shows Keith conversing with Big Joe Walker, an on-the-rise Texas country singer. The other shows what many no doubt consider the highlight of the evening – the star jamming with the house band. His impromptu performance featured a powerful rendition of the Bill Withers classic “Ain’t No Sunshine” followed by Keith’s own “Should’ve Been a Cowboy.” I will always remember how graciously he treated the local musicians backing him, praising the Jordan Kahn Orchestra by name and calling on the sax player to take a solo.
The fundraising event, by the way, has moved to February this year, with tickets available at nancyliebermancharities.org.


Taste of the NFL – May 2016
I found a shot of another country musician at a charity event, this time with a photo of Jack Ingram playing at the Taste of the NFL event at the Cowboys’ AT&T Stadium. In addition to the musical entertainment, the event offers attendees a chance to sample tasty morsels from many of the area’s most prominent chefs. The other photo shows me apparently amazed at something Jack Perkins (at the time the owner of The Slow Bone barbecue restaurant in Dallas) said. The other guy in the photo is my frequent collaborator Dave French. Despite the plethora of tech gear that seems to be protruding from his body, French is, in fact, a human and not a video production cyborg.

photo by Lori Gunter French

Dallas Wings – Summer 2016
I really enjoyed covering the WNBA’s Dallas Wings during their first season in Arlington. Here’s a photo from practice that shows members of the Wings and their male practice partners desperate to grab a rebound. I liked the intensity evident in this image.

C3 Cryo Club – May 2016
Yep, that’s me shirtless. I’ll do a lot for the Weekly, apparently. Back in May, I tried cryotherapy after an especially vigorous evening of softball and blogged about it.

photo by William Pruett

Presidential Press – June 2016
I do some work for the George W. Bush Presidential Center on some of the webcasts of their public programs. One that hit especially close to home this year involved an examination of how the presidency interacts with the media and popular culture. The Bush Center worked with the Pulitzer Prize Board and three other nearby presidential libraries to put it on. A highlight included actors from the Dallas Theater Center presenting excerpts from Pulitzer-winning plays, including the number from Hamilton seen in this photo.
 


Fashion’s First Down – June 2016
The Cowboys’ wives annual fashion show raises money for female-centric charities. Tony Romo’s wife, Candice, chairs the event, so we interviewed him about it. Afterward, he apparently shook my hand. You can’t see me in the photo, but, you know, who cares? That wasn’t who anybody but my mom wanted to see anyway.

photo by Dave French

photo by Dave French

North Texas Food Bank shoot – June 2016
We did a video this year for the North Texas Food Bank to help volunteers learn what to do and not do while at the facility. The video parodied a newscast and we’d like to think it was funny. This photo made the cut for this post because it features our good friend Anna Kurian in a banana suit. She was actually the understudy for the part, but gave a stunning performance when pressed into service. You’ll have to watch the video to see it of course (and go ahead and volunteer at the North Texas Food Bank or its counterpart in Tarrant County, too).


OfficiateTexas – July 2016
We worked with the Texas Association of Sports Officials and the University Interscholastic League on an event designed to let game officials from around the state learn from prominent figures in their profession. I liked this promo photo we shot from the Riverwalk in San Antonio.


Dallas Stars Media Day – September, 2016
We worked with the Dallas Stars to shoot elements they use on their AAC video boards and TV broadcasts throughout the season. Some of the coolest stuff happened on the ice with a high-speed camera capturing epic slow-motion images. My buddies Mike Traverzo and Renzo Torres tested the shots before the players came out (Traverzo is the artist behind the beautiful video you see on your TV screens).


Dallas Mavericks Media Day – September, 2016
We worked with Fox Sports Southwest on their promos for the season’s Mavs games. We were going to need a shot of Dirk Nowitzki pantomiming his famed fall-away jump shot. We got a short unathletic failed point guard to mimic it so we could set the shot.

photo by Hutton Harris

photo by Hutton Harris

 ACEP16 – October, 2016
As you might have guessed, not everything I do is sports. We worked with the American College of Emergency Physicians creating videos at their annual conference. They held it in Las Vegas, Nevada. I include this picture of my buddy Dave with showgirls just in case he “forgot” to tell his wife, Lori, about it. Lori’s a friend of mine.


Miami Trip – October, 2016
We had to take Frontier’s all-night flight from Vegas to Miami to shoot interviews for another project. We looked very sexy riding in coach. When Martina Navratilova (a former Fort Worth resident) walked in and saw we were shooting in a hotel room next to the bed, she said she hadn’t realized it was “that kind” of video. Um, it wasn’t. I swear.

photo by Dave French

photo by Dave French

Texas Motor Speedway – November, 2016
My lone Weekly cover story of the year involved the folks who do the radio broadcasts at the local racetrack. Radio waves move at the speed of light – nearly the velocity of their booth guest’s roundhouse kicks.


Virginia Trip - November, 2016
We covered basketball in Virginia. The Virginia Sports Hall of Fame has an exhibit about the ABA’s Virginia Squires. Do you realize that at one time their roster featured both Julius Erving and George Gervin? Also, the Richmond Spiders’ mascot is a real tarantula named Tarrant. They introduce him before every game.




Lagardère Sports presents the Heart of Dallas Fast Pitch Event – November 2016
This is a cool charity event in which non-profits compete to win funds to further their missions. Jamie Benn took part and we interviewed him. I include this photo because I like camera shots of other camera shots and because I think a lot of the female readers may find Benn hunky.

photo by Dave French

A Bright Future : West ISD Rises Up – Fall, 2016
Perhaps the professional highlight of my year came with the release of the documentary on which Dave and I had worked for three years, entitled A Bright Future : West ISD Rises Up. It aired in on KWTX Waco in October and on Fort Worth-based CBS 11 in November. We also showed it in the auditorium in the high school West built to replace the one they had to demolish after a 2013 fertilizer plant explosion. These photos actually both have sports tie-ins. The one in the theater shows David Woodard, the football coach and athletic director who had to rebuild his house following the blast. The young woman doing the recording is Julia Wernet, an outstanding outfielder on West’s state title-winning softball team. She and four of her fellow students narrated the film. A Bright Future : West ISD Rises Up will be available online sometime next year after it’s finished its broadcast run in other markets.

photo by Dave French

Conclusion
This post does not include the photo I ultimately chose for the holiday card. To see that one, I guess you’ll have to hope I got your address right.


Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.



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Linkedin.com/company/rush-olson-creative-&-sports
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The Lessons Sports Teaches

This post originally appeared at the Fort Worth Weekly's website. To view it there : https://www.fwweekly.com/2016/12/07/sports-rush-where-sports-takes-you/

When you scored a touchdown for your peewee football team or converted a penalty in the high school soccer playoffs or legged out an infield single in beer league softball, you helped your sports team win. But how did that sport help you?

My entire family has long held a belief, shared by many in the athletic profession and beyond, that playing sports confers benefits far beyond the enjoyment one receives during the game itself. A recent speech by a sports professional reminded me why.

Regular readers of this blog, such as there are, may have noticed that I sometimes write about sports industry events at which I work, many of them charity-related. When I do, it is usually because Carla Rosenberg brought me in to assist her through her company, Matchpoint.

Ms. Rosenberg is a superstar in the charity event field. I keep working for her because she is one of those rare people who can see the big picture while also remaining mindful of the thousands of details executing a substantial gathering requires. Plus, she’s a genuinely nice person who can apparently put up with me.

She also knows the sports business, which makes sense when you know her background. She and I met when we both worked for the Texas Rangers. Before that, she played collegiate tennis for the University of Illinois after emigrating from South Africa where she was a top-flight junior player. Following the Rangers, she went on to a successful stint running the Dallas Stars Foundation. Now she organizes events and/or operates foundations for the likes of Marty Turco, Nancy Lieberman, Dirk Nowitzki, and others.

Something got Rosenberg to the point where she is this successful, and it was clearly either in spite of sports or because of them. In a recent talk she gave to employees at the North Texas Food Bank, she explained the role sports, and especially tennis, played in her development as an executive.

“The tangibles that come through playing athletics stay with you,” she said. She turned those tangibles into a series of philosophies she finds crucial to success.

She started with “Understanding winning & losing,” with an emphasis on the latter.
“The biggest lesson that I’ve actually learned is not from winning. It’s from losing. I’ve lost tennis matches. I’ve made mistakes at events and I just realized I can’t stay down.”

Her point was that losing happens in life as well as sports, and experiences on the field or court teach one to deal with it.

One thing I enjoy about working with Ms. Rosenberg is that she aims to leave as little to chance as possible. Rosenberg says she prepares for every meeting, conference call, and event because it causes her to feel the same assuredness she did when she played.

“When I used to step out on the court, I felt very confident. I felt like that was my safe haven. I felt very secure and I think it was because of all the practice and all the training and all the repetition that allowed me to feel that way.”

It’s nice to go into an event feeling comfortable, thinking we’ve got everything ready to go. Live events, however, sometimes take detours one could never anticipate. Technical issues, no-show celebrities, last-minute auction additions – one has to know how to deal with the unpredictable.

“Playing tennis in real time, under high-pressure situations, you have to make decisions,” she said.

We hear analysts talk about “going for shots.” One has to be decisive and execute with confidence, relying on the technique one has refined in practice. It works the same way in events, where having a clear idea of what is supposed to happen and why helps you find alternative solutions when reality doesn’t follow the script.

Not that such situations don’t make one uneasy. But one of Rosenberg’s topic headings suggested “You grow the most when you are uncomfortable.”

“I’ll use tennis as the metaphor. When I had an injury, it wasn’t that I failed. I had an injury. It forced me to step back. When I got back out on the court, again, I was rejuvenated. I had a different perspective,” she noted. “Sometimes when you’re uncomfortable, it’s OK. It’s the growing time.”

Sports and business both have their bottom lines. One must grow to the point where one can win some games, sets, and matches. Rosenberg learned that lesson when she vacationed in South Africa during Illinois’ winter break her senior year instead of training. When she returned, her coach dropped her several slots in the team’s ranking, suggesting he would play her in the line 6 singles position. After a lengthy rant to her father, Mr. Rosenberg asked her if she were finished.

“He goes ‘win your matches and you’ll play number one again,’ and I learned that very quickly. Produce results and you don’t have to do the talking.”

Results matter in tennis, sales, and all other walks of life. It turns out style matters, too. I don’t mean fashion sense or decorating acumen, although Rosenberg has a flair for both. An organizer who manages live events must keep her cool when circumstances rejigger themselves without asking. Ms. Rosenberg always does. Her junior tennis coach taught her that lesson one day when she played less than her best and let it show. He told her “when I look over at your court, I shouldn’t know if you’re winning or losing. It’s called poise.”
A lot of times, a good coach makes the difference in how well sports’ lessons take root.
“I was very lucky,” Rosenberg said. “I had an incredible tennis coach. It wasn’t about being a champion tennis player. It was about what kind of person are you going to be.”

The North Texas Food Bank isn’t a sports organization, but they sought out a sports person to speak with them – to coach them. They did it because her athletic background had given her far more than knowledge of odd-man rushes and forehand technique. It had provided tools she could use to succeed in many areas of business and life. Sports does that.

Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.



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Linkedin.com/company/rush-olson-creative-&-sports
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Interview with NBC's Jeff Burton

This post originally appeared at the Fort Worth Weekly's website. To view it there : https://www.fwweekly.com/2016/11/10/sports-rush-jeff-burton-broadcaster/

With the NASCAR circuit visiting Texas Motor Speedway this past weekend, the Fort Worth Weekly took a look at the broadcasters who bring the action to those who can’t make it to the track. We did a story on the Performance Racing Network (PRN), who create the radio broadcasts, which you can read here. We also interviewed former driver Jeff Burton, who now works on NBC’s television coverage as a race analyst. He won the first Cup race of his career at Texas in 1997, among 21 total wins at the highest level of stock car racing. What follows are excerpts from that interview.

The radio guys at PRN actually got Burton his first broadcasting gig. It came in Indianapolis while he was still an active driver, working on the network’s coverage of NASCAR’s second-level racing series.

“We just asked him if he would come and work in the booth for the Xfinity (Series) race,” PRN President Doug Rice said. “I’ve known Jeff for a long time and he was very anxious to come up and do it. He was excellent. I mean, you just knew it. He’s got a good vocabulary, He’s got a good speaking voice. He’s got great knowledge. You knew he was going to be good.”

Those traits helped Burton move from that one-time radio gig into his current NBC position. It may have also seemed a natural move because he grew up finding ways to watch races.

“We made watching the races a big part of our weekend. I can remember dragging a TV out into the backyard with a lot of extension cords plugged into each other so we could play basketball and watch a race. All of the three boys of the Burtons, we all liked racing. We all liked watching it.”

When he drove, Burton decided it was in his best interest to pay attention to the media accounts of his sport.

“My experience has been that drivers always want to watch the replays of the races they won. The talk show thing, there’s been some times when I didn’t want to listen. But there were times I didn’t want to listen and I did, like when Jeff Gordon and I had our incident in Texas many years ago. I got up early that next morning, was going to the gym and I’m, like, ‘Do I want to turn this on?’ And I made myself. And then I made myself sit in the car in front of the gym for, like, 30 minutes listening to it. and because it was – I don’t want to listen to it, but I just felt like I needed to. And then, I listen to it because I enjoyed it. I just enjoy it. I don’t listen to it all the time by any means, but when I was a driver, it helped me to see a different perspective. When you’re in the forest, you can’t see the trees. And I always liked it when fans would call in and even though I would disagree with a fan or I would agree with a fan, either way it made me see things in a different light and I thought that was healthy to understand that the sport is more than just about me.”

As a former driver, Burton uses his connections to help him prepare for a broadcast. He knows how to time his communications with drivers.

“My job is different from a pit road reporter. I’m more of an analyst, so I have a luxury those guys don’t have that when someone needs to cool off, I don’t have to talk to them right then. I can wait until a Tuesday or a Thursday. What I try to do is to catch people when I think it’s good for them or I try to give them enough time to get back to me. So there’s times I text people on Sunday mornings. And that’s what I try to do with the drivers on Sunday mornings is just send them texts, because they’re busy and it’s, in many cases for those guys, easier to just text me back. Because I don’t need a paragraph. I just have a simple question. So I just try to put the driver in a situation where they have time to get back to me, that time to respond to me. They don’t have to do it immediately. When I say they don’t have to, they’re all so good about working with us. The drivers are phenomenal at spending time with us and giving us answers, trying to help us understand what they’re dealing with.”

Knowledge of how drivers approach their craft informs Burton’s commentary as well.

“I have opinions about all sorts of things based on my experience with those things and that goes for drivers as well. And then my opinion is also shaped based on how I see them interact with others and what the situation is. To be honest, my personality is such that I always try to give someone the benefit of the doubt. When I drove and I got wrecked, rarely did I just come out and say ‘Hey, the dude just wrecked me on purpose,’ because typically, I didn’t feel like they did. Whereas, opposed to some other drivers, if you just bump into them, they think you did it on purpose every single time. Not everybody, but that’s just different personalities. So I’m more apt to give someone the benefit of the doubt than I am to say, ‘Hey, you just wrecked him on purpose.’ 

“But I have to call it like I see it. Matt Kenseth and I, for example, were great teammates. When he won his championship, I celebrated with him just like I won the championship because I was truly happy for him. But when he does something like when he wrecked [Joey] Logano last year in Martinsville, I said, ‘You know, NASCAR’s going to have to step in. They can’t allow that.’ But on the same token, I disagreed with the severity of the punishment. But not because it was Matt Kenseth, just because it was different than they had ever done before.”

Burton’s prep work also involves making sure he keeps abreast of the latest big-picture developments in the sport. He also believes it’s important to keep his immediate focus on what’s going on in the current race.

“Calling a race, in my role, is very much about understanding what has been going on in the sport prior to this race. What are they dealing with? What improvements have they made? Where have gone backwards? Where are their struggles? Where are their strengths? What’s going on in this sport? What’s the tire for this weekend? For my role, it’s more about staying current in understanding the sport than it is about stats and about those kind of things. 

“Steve (Letarte, Burton’s booth colleague) and I are analysts. We don’t have to know that Jimmie Johnson – I’m making this up – that Jimmie Johnson going into this week had not won a Martinsville race in the last six races. We don’t specifically have to know that. We just have to know that he won a bunch there, but lately hadn’t had the same success. We’re not stat guys, but we need to understand the flow of each race team, what they’re struggling with, what they’re doing well, what is their situation, and then let the race happen. Because the race is the story, and what happened in Martinsville last week matters for this week, but only because the Gibbs guys had a little conflict during the race. Jimmie Johnson won the race, which means he’s locked in [to a chance to race for the season championship]. Kevin Harvick had problems with speed. Carl Edwards has a huge hole to dig out of. So that’s why last week’s race matters. But what happens this week is what matters the most this week. This week’s the most important race ever in the history of NASCAR.”

Incidentally, Burton did actually remember the stats correctly. Johnson had, in fact, not won a race in Martinsville since April of 2013, exactly six races prior to his triumph there on October 30th.
When he decided to move into the broadcast booth, Burton wanted to make sure his network would share his vision for covering his sport.

“NBC approached me with a plan about how they wanted to be involved in the sport and I liked what they wanted to do. I liked the game plan. I liked how they wanted to bring the race to the fans, how they wanted to be involved in the sport. I can’t say to you that I was getting ready to retire and said I want to be a broadcaster. What happened with me was that a lot of people within the sport for several years had said that maybe I should look into that. Maybe because I wasn’t winning any more, they were looking at something else for me to do [laughs]. People within the sport were saying maybe that I would be good at that and I really hadn’t thought about it. Some people were thinking about it for me, I think, which was flattering.

“So when NBC approached me, my question wasn’t, ‘What is my job?’ My question, my first question, was, ‘Explain to me how you want to do it? What happens when I have to criticize NASCAR? Or what happens when I have to criticize the driver or what happens when we have a difficult situation that I have to say something to make someone mad, or what happens when . . .’ I just had all this list of questions, because if I was going to do it, it was because I wanted to bring the sport to the fans and be able to inform the fans, be educational. Help the fans understand the sport in greater detail. Not that our fans are ignorant, but it’s hard to know more about racing than it is other sports because they don’t teach you in PE how to play racing. You learn as a kid how to dribble the basketball. You learn the rules of basketball. You learn baseball. You learn soccer, all the things, but nobody teaches racing. A lot of people’s kids play sports, so it’s easier to know more about the other sports. It’s harder to know more about NASCAR and I have always felt that the fans wanted to know as much as they possibly could know, but they were disadvantaged. So my question was, ‘Are we going to be able to do a broadcast that’s informative, that’s more centered around information and the race than it is considered entertainment.

“I want racing to be fun, because racing is fun and the race has got to be fun. The race has got to be exciting. The race has got to be all these things. It can’t be me. 

“The show is on the track, it’s not in the booth. And so I just wanted to make sure NBC fit what I thought it should be and it all lined up.”

(Photo by: Gerardo Mora/NBC Sports)

Once a part of NBC’s team, Burton found himself matched with veteran broadcaster Rick Allen and Steve Letarte, the former crew chief for Dale Earnhardt, Jr.

“We all come from different backgrounds, so Steve has taught me a lot about things that I thought already knew about in regards to what his role was and what does being a crew chief, what does that really mean. He’s taught me a lot and I’d like to think I’ve taught him a lot about being a driver. I think the main thing that I think we’ve done a really good job of it, that we truly, we all three committed to each other that we were going to hold each other accountable. We were all lucky to be in this position we have to worked our ass off, because the fans deserve our commitment and the teams deserve our commitment and the sport deserves our commitment. It’s not a part-time job.”

They also added another voice to the booth when Earnhardt, Jr. found himself unable to race after suffering a concussion.

“Steve and Dale know each other really well obviously and they know each other better than I know Dale. I’ve known Junior forever but I hadn’t spent the time with Junior that Steve has. But we’ve done enough socially as well as racing against each other a lot, we have a lot of respect for each other. We spent 10-15 minutes talking, you know, ‘Hey, look, why don’t we do this,’ basically it was, ‘We’re just talking racing.’ Don’t make it complicated. We’re just talking racing. It doesn’t have to be complicated. Let Rick get us in and out of commercials. Let Rick lead us to things. Let Rick do all the things that he’s so damn good at and then it’s just the three of us talking about what we’re watching. ‘The goal is, Dale, like at Talladega, we want you to explain to the fans, why do you do what you do? There’s a reason that you make a move when you make it. Like, let’s put you in whatever car we’re following and say, ok, I would do this or I would do that and why.’ It’s just that simple. Let’s don’t make it complicated. And I think he’s so comfortable with Steve, and he’s been around me enough to know that I’m pretty easy to get along with that he just got in there and was comfortable and just sat in there and rolled along time and had a good time. We have a good time. We laugh and carry on and cut up. We have a good time. We wanted him to come in and have a good time.” 

Another current driver much on Burton’s mind just completed his first race on the NASCAR Craftsman Truck Series a week ago in Martinsville. Burton’s 16-year old son Harrison could someday advance to the levels his father covers, presenting a potential dilemma for his dad.

“I will do my best not to do that. It would be difficult to do that. We’re a ways away from having to worry about it and so I’m not going to worry about it until I have to. We’re a minimum of two years away from that having to happen. We’d have to really think about that. I believe in my heart that you have to be impartial. I can’t be pulling for a guy. I can feel good for somebody.
I can feel bad for somebody. 

“But we had that wonderful, wonderful moment with Dale Jarrett and Ned Jarrett when Dale won the Daytona 500 [when CBS had Ned call the last seconds of a race won by his son in 1993]. But what people don’t know is that Ned Jarrett felt bad about it. He felt like in some way that wasn’t fair to other people. And he was uncomfortable about it. Because that’s Ned. He wanted everybody to understand that he was trying to do his job the best he could and I think that that was a great moment, but it can only be a moment. It can’t be a weekly thing. Ned couldn’t pull for Dale every single week. He could do it that one time because it was the Daytona 500. It was a special moment. They had the camera on him. It was awesome. It was great, but it was because it was a huge event. It was a singular moment. It wasn’t every single week. 

“So if we got to that point, I would really have to take a step back, make sure that I was representing the sport and all the drivers in the way that it needed to be, because I’ll tell you that everybody deserves from the media impartiality. They deserve facts. They deserve honest information. That’s what the fans deserve.”

One thing Burton made clear. When he left driving, it wasn’t to retire.

“We didn’t retire. We took another position. That, in a nutshell, is it. People ask me how retirement’s going. I’m like, ‘Who retired? I changed my position, but I didn’t retire.’ Retired means I’m going fishing Tuesday, Wednesday, Thursday, Friday, Saturday. I haven’t retired.”



Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.



RushOlson.com
Linkedin.com/company/rush-olson-creative-&-sports
Facebook.com/RushOlsonCreativeandSports

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Does an Election Affect Important Stuff?

This post originally appeared at the Fort Worth Weekly's website. To view it there : http://www.fwweekly.com/2016/11/02/sports-rush-no-sports-nation-without-representation/


This time of year, pundits remind us we need to vote because (choose one) :
1.      It’s your civic duty
2.      If you don’t, so-and-so candidate will ruin what’s left of the country
3.      You get a free sticker
4.      There’s not much else to do in Chicago when you’re dead
5.      It affects the important stuff : sports

The correct answer is point number five because, you’ll likely admit, you’ve paid more attention to your fantasy football roster than your state rep’s position on eminent domain. Let’s assume for a moment that your vote has some mathematical chance of affecting an election and that there really is such a thing as the “will of the people” to which government officials pay attention and that the act of voting doesn’t make you a tool of the man while obliterating your punk rock credibility. The government officials you sorta kinda elect, along with their appointed assistants, really do affect your sports.

Arlington’s ballot has become the most prominent example in recent weeks, with elected officials asking voters to approve spending large chunks of money on building a new baseball stadium in the city. Part of the argument for transferring funds from citizens and visitors to construction companies and team officials has revolved around the Vote Yes group’s fear that the neighboring government of Dallas would somehow find room under the state sales tax cap to entice the Texas Rangers to move east into a subsidized facility there.

From Texas cities creating football monoliths to Brazil and other countries constructing World Cup and Olympic venues, taxpayer-funded stadiums have been a highly-visible norm since ancient times. And those buildings have to conform to regulations set by other multi-lettered authorities, like OSHA and the ADA. Government involvement in your favorite sports goes way beyond bricks and steel, however.

As team owners have benefited from subsidization of their companies’ physical plants, players have gotten help from national labor law. They’ve been able to organize in union structures that have allowed them to collectively bargain with their employers. They’ve used these powers to negotiate a greater share of the revenues derived from those stadia and other sources. This has also resulted in labor disputes occasionally leaving those tax-funded facilities empty for extended periods.

In the early part of the last century, the courts gave the sport of baseball an exemption from anti-trust laws, though they later negotiated part of it away for purposes of labor relations. Whether one believes anti-trust laws to be a bulwark of freedom or worse than useless in world of technological innovation, the fact that a single industry received a blanket exemption from them is noteworthy.
One thing we know for sure about monopolies and oligopolies is that they are much easier to maintain with government sanction. So it was for much of the world’s experience with television. The U.S. long had four networks, with national law restricting new entrants. Other countries often got by with a single entity designated by the authorities. Such structures resulted in less programming choices of all kinds, with sports no exception. Even once cable TV started its rise, locally-awarded monopolies restricted its growth. Now, we have more channels and more sports.

The courts have seen plenty of action in recent years around NCAA restrictions on student-athletes, some of which have involved labor issues similar to those of pro sports. Many of the teams in this case, however, are actually owned by governments, with most of the prominent entities in the space being big state universities. The pre-eminence of public schools and parks and recreation departments mean governments run and influence much of the planet’s youth sports landscape, too.

The new media proliferation (If you get ESPN, you can also probably get TMZ) has put a spotlight on how law enforcement interacts with sporting entities. Colin Kaepernick’s controversial protests had their roots in how the authorities treated certain groups of people. His league has had no shortage of controversy about its handling of situations involving players and legal cases. Security concerns have necessitated involvement of the cops, too, as when bombers targeted a Paris stadium.

That incident came at a match between the national teams of Germany and France. Governments get involved with their national federations at various levels. We see more direct subsidies in other countries than we do in the U.S., but we do still have the Ted Stevens Olympic and Amateur Sports Act of 1998, which confers special privileges on national governing bodies of Olympic sports.

Those NGBs get a lot of attention for how they handle testing for performance-enhancing substances. While leagues and teams theoretically make their own policies for what they permit athletes to ingest, much of sport takes its cue from the government-influenced World Anti-Doping Agency, and national laws criminalizing certain substances have long influenced sporting drug policies (just ask Rafael Palmeiro or Mark McGwire).

Governments get involved in other sports vices, too. The tobacco settlement and related legislation effectively took out top NASCAR sponsors. Piecemeal gambling laws make it tough to wager on games. And taxes factor in here – event pricing isn’t the only reason beers cost a lot at stadiums.

So, wow, that’s a bunch of stuff. We’ve been told there’s a lot riding on this election and this column confirms it. Important issues like drug suspensions and labor stoppages can truly affect your quality of life via the performance (or lack of such) of your fantasy football team. Do you know where your candidate stands on these vital topics?


Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.


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Linkedin.com/company/rush-olson-creative-&-sports
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When a Fan Goes on the DL

This post originally appeared at the Fort Worth Weekly's website. To view it there : http://www.fwweekly.com/2016/10/20/sports-rush-taken-out-at-the-ballgame/

What would you do if you became sick or injured your whatsis attending a big sporting event? It’s probably not something you think about when you’re headed out to enjoy yourself, but venues do plan for it. So what should you know?

I found myself this week at a conference for the American College of Emergency Physicians. Now, I’m not a doctor myself, but I do shoot video of them at conferences sometimes. As I was scanning the list of exhibitors, I found a company whose gig is planning for unforeseen health situations at major events. In this video interview, I talked to Connor Fitzpatrick, the Chief Operating Officer of CrowdRX, to find out what sort of planning they do, why they would be at a conference populated by emergency room physicians, and what a fan should be aware at if he or she is taken ill at a major event.

Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.


RushOlson.com
Linkedin.com/company/rush-olson-creative-&-sports
Facebook.com/RushOlsonCreativeandSports