Monday, May 27, 2019

Nolan Ryan On Family and Baseball

This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there: https://www.fwweekly.com/2019/05/04/sports-rush-nolan-ryan-on-his-family-and-the-current-rangers/



Nolan Ryan doesn’t have to keep a set schedule any more, other than showing up for the occasional interview with a sports blogger. But for years, he showed legendary reliability. He pitched every fifth day into his mid-40s. As an executive, Ryan and his remarkable wife Ruth felt that if they were going to ask fans to sit in the Texas heat, they needed to be willing to do it themselves, so you could almost always find them in the front row at what is now Globe Life Park in Arlington during his tenure as Rangers team president. 

Nolan Ryan is also reliable when it comes to his personality. His Texas drawl still sounds the same as it always has, as you’ll notice in the video interview that serves as the centerpiece of this blog post. And he still cares about people, the way I remember him doing when I worked for Rangers under him. A lot of our conversation off camera centered on former co-workers and what they were doing now. He truly cared about who had a baby and who had changed jobs.

I’ve never worked for his sons, who’ve run teams in Houston, Round Rock, and Corpus Christi. But I’d like to think they’ve inherited that sense of loyalty and empathy from him. If so, being a member of the Astros or Express organizations is probably a pretty good job. In this interview, I asked him about his family and what it has meant to see them have success in the sport where he achieved so much. And I also asked him about the current Rangers. It turns out he still follows them and has insight into the type of team they’re fielding.


photo by Dave French


Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.

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Saturday, January 26, 2019

All The Way Strong


This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there: https://www.fwweekly.com/2019/01/25/sports-rush-all-the-way-strong/



Mark Henry is one of the strongest men who ever lived. And that’s not even the most interesting thing about him, as you’ll learn in the video interview that accompanies this post.

To be sure, he built a varied and fascinating career as a strongman. He competed as a weightlifter in two Olympics, and won medals at the Pan American Games. He won multiple titles in the related field of powerlifting. He won the 2002 Arnold Strongman Classic. And for his day job, he became a World Wrestling Entertainment Hall of Famer.

What’s fascinating to me about Mark, however, is his level of insight into his areas of interest. In addition to being a lifter, he’s a thinker. So in this interview it’s interesting to hear about how he approaches a school speaking appearance. You’ll want to see the wrestling documentary film he describes. And I was also keen to get his insight into a sport he hasn’t played since he was a schoolboy – American football. His longtime WWE boss, Vince McMahon, is restarting the XFL and Henry has some unique takes on why it might succeed.

Mark drove to Tarrant County from his Austin-area home to work with the Tribute to Valor Foundation. He accompanied Medal of Honor recipients Leroy Petry and Gary Littrell as they addressed students. Henry had three uncles who served in the armed forces, and he has a passion for veterans’ causes. I hope the kids listened, because one would expect they could learn a lot from those three guys. And I bet they did pay attention, because I’m not sure how you could avoid it with a guy as big as Mark standing in front of the assembly.



Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.

RushOlson.com

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Facebook.com/RushOlsonCreativeandSports

Thursday, August 30, 2018

Toby Keith on Softball and Philanthropy

This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there: https://www.fwweekly.com/2018/08/28/sports-rush-toby-keith-on-softball-charity-and-unusual-names/
Toby Keith loves sports. As we chatted after the video interview that is the centerpiece of this blog post, a replay of a college football game appeared on his bus’s TV screen. The country music legend  said he couldn’t wait for the season to get underway. Keith buys a suite for University of Oklahoma’s home football games, but said he often spends much of the game on the sidelines, where Sooner players might actually hear his booming voice shouting words of encouragement (with visiting players hearing the opposite).
Keith will also attend the game against the Longhorns at the Cotton Bowl in October, but he’s going to come in a couple of days early, in part out of  passion for the Sooners. Keith has recruited a number of former Oklahoma athletes to play softball against a group of former Longhorns on Thursday, October 4th at Frisco’s Dr Pepper Ballpark.
In addition to football and, for a day at least, softball, Keith loves professional baseball (he’s a lifelong Dodgers fan) and college basketball (he gets good seats for Sooners hoops games). He’s also truly passionate about one of the beneficiaries of the Red River Celebrity Softball Game, presented by Sewell: his Toby Keith Foundation. In the interview, he explains about the nonprofit’s mission to fund a facility serving families of hospitalized children in Oklahoma City. He also offers insight on what to look for at the softball game (don’t expect a pitcher’s duel).
Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.

Saturday, June 9, 2018

Keeping Some Perspective on Esports

This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there : https://www.fwweekly.com/2018/06/08/sports-rush-making-the-best-of-esports/
Not breaking news: kids like to play video games. So has it been since Pong introduced us to the idea that pounding pixels was as fun as hitting actual physical objects, like one’s brother.
Also not breaking news: playing video games competitively is a thing. Lots of heavy hitters have invested in esports. People who aren’t even kids watch these high-level contests on their computing devices, probably including your brother.
One can wonder if the popularity of such pursuits bodes well for humankind’s future or not. It makes kids sedentary and anti-social fret some. It promotes hand-eye coordination and inspires young people to work in innovative tech fields, tout others.
Any or all of the above are likely true in individual circumstances. Do they indicate broader trends? Hard to say. One thing we know for sure: people seeking entertainment by manipulating on-screen warriors (and Warriors, in NBA 2K) isn’t going away.
In light of that fully obvious development, folks have tried to figure out how to react. Traditional sports entities, with the NBA leading the way by establishing its own league, have looked to tie in to esports. They want to generate revenue and to assist in attracting a younger generation of sports fans to their brands.
Universities have begun to explore the possibilities of official involvement in esports. A couple of weeks ago, the Big 12 Conference held a forum moderated by Bonnie Bernstein entitled “eSports: Entertainment or Sport?”
Panelists included Mavericks owner Mark Cuban, and others from the esports and collegiate athletics industries, including Twitch’s director of collegiate partnerships. Yes, Twitch has a director of collegiate partnerships (his name is Mark “Garvey” Candella). They apparently read the non-breaking news that college kids like to play video games.
If you’re one of the people who’s displeased with the proliferation of video gaming, you might not love the idea that educational institutions and big sporting entities associated with them give credibility to what you might consider a bane to society. And I have to admit, I am almost one of you. The only video game system I ever owned was an old Pong game purchased at a garage sale. I’d play friends’ systems off and on, but was never terribly into the Donkey Kongs or Centipedes of my era. And as one who believes in the fitness benefits of sports, the part where you sit around for hours moving nothing but your thumbs and your eyeballs does give me pause.
But here’s the thing – those drawbacks are exactly why you want organizations like sports leagues involved.
Kurt Melcher, Executive Director of Esports at Intersport, explained that when he broke ground by bringing esports under his department’s auspices as AD at Robert Morris, it was imperative that they treated it “the same as other sports.” A.J. Dimick, Director of Esports at the University of Utah, explained that his school provided esports competitors with access to resources like those available to other student athletes, citing specifically nutritionists and sports psychologists.
Cuban has a track record of trying to provide his players with whatever they need to train properly and dunk, drop dimes, and defend as well as they possibly can. I would bet he’s way too competitive to do anything less with his NBA 2K team.
And this is what you want. We know one performs better at anything, whether it be athletics, video gaming, or blog writing, with the proper amount of nutrition, sleep, and general body health. We also know:
  1. Video games aren’t going away (see non-breaking news above)
  2. Kids will admire and want to emulate those who play them really well, whether they encounter them through YouTube, an esports league, or watching the guy in the jean jacket at the arcade crush the high score on Galaga.
So wouldn’t you want the gamers those youngsters look up to be the ones whose teams have them on a fitness and nutrition program and who have to keep their grades up to be eligible?
When I was a kid, a poster on my bedroom wall featured Carl Yastrzemski and the caption “I Don’t Smoke Cigarettes.” I loved baseball, and sure enough, today I don’t smoke cigarettes. Will today’s equivalent be an Overwatch star tweeting about avoiding e-cigarettes? If you’re someone who distrusts vaping, or any other modern-day entertainment pursuits, that would be good news.

Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.

Monday, April 16, 2018

Tastemaker of the NFL

This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there : https://www.fwweekly.com/2018/04/11/sports-rush-wayne-kostroski-tastemaker/


In 1992, with the Super Bowl coming to the Hubert H. Humphrey Metrodome, Minnesota restauranteur Wayne Kostroski spearheaded a charity event designed to raise funds for hunger-related causes. Taste of the NFL still happens at every Super Bowl, and Kostroski is still involved. The event brings chefs from NFL cities together, and each prepares a signature dish. Ticket buyers get to munch on the fare and soak in the NFL atmosphere.

After Kostroski started the national event, a number of the league’s teams embraced the concept and began to do their own local versions. This past Sunday, Kostroski came to North Texas to observe the Dallas Cowboys’ party, and you’ll find out what he thinks of it in this video interview. 

Taste of the Cowboys features food from area chefs; Cowboys players, coaches, and alumni; and local bands (Big Joe Walker and the Jordan Kahn Orchestra this year). It turns out Kostroski plays bass and once toured as professional musician, so you’ll hear him ask me about the music at the end of the interview (although he had no way of knowing at that point that I also play bass – yeah, we bonded after that).

The night raises money for the North Texas Food Bank’s child programs and the event exceeded its fundraising goal this year. 




Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.

RushOlson.com
Linkedin.com/company/rush-olson-creative-&-sports
Facebook.com/RushOlsonCreativeandSports

Saturday, April 7, 2018

The Fort Worth Vaqueros and Their Jersey Sponsor

This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there : https://www.fwweekly.com/2018/04/06/sports-rush-a-new-look-for-the-vaqueros/

The Fort Worth Vaqueros will adopt a new look this year. They actually do so every year, as the team uses a lottery system to determine which of its sponsors will adorn the front of its jersey for the entirety of the season.
This spring, Miss Fort Worth randomly chose one of our favorite local businesses to receive the coveted front-of-shirt spot. As in, really one of our favorites. A lot.
Watch this video interview with Vaqueros general manager Tobias Lopez to hear about who got the slot and what those who wear the jersey (both players and fans) have to look forward to this year.
The Vaqueros open their regular season May 5 in Houston, with a home opener at Farrington Field May 12 against Tyler FC. Season tickets are on sale now at fortworthvaqueros.com.
Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.
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The Vaqueros open their regular season May 5 in Houston, with a home opener at Farrington Field May 12 against Tyler FC. Season tickets are on sale now at fortworthvaqueros.com.

Thursday, April 5, 2018

Final Four Stories From Sam Perkins, Sidney Moncrief, and Michael Young

This post originally appeared in the Blotch section of the Fort Worth Weekly's website. To consume it there : https://www.fwweekly.com/2018/04/04/sports-rush-stories-make-a-final-four-memorable/


The NCAA Basketball tournaments finished Monday: What will be their memorable Final Four storylines? The men’s side didn’t have closely contested games, but it did feature a compelling underdog in Loyola of Chicago and some outstanding players. The women’s side had no underdogs, as all four number seeds advanced from regional play. They made up for it with three dramatic finishes, included two semifinals decided in overtime and Notre Dame’s championship-winning buzzer beater Sunday night.
There will be a lot to remember from the weekend – stories that will stick in the minds of those who watched them unfold. Thursday, I got the chance to sit down with three men who had participated in six Final Fours between them, ones that have proven to have had lasting impacts. With this weekend’s stories from Columbus and San Antonio fresh in our minds, I thought I’d share some of the stories from the prequel I emceed in Dallas.
The event was billed as “Sidney, Sam & The Final Four,” and benefitted the charity programs of the National Basketball Retired Players Association’s local chapter. In addition to Sidney Moncrief and Sam Perkins, we added a special guest from the Houston chapter: Michael Young of Phi Slama Jama fame.
Perkins played in two Final Fours at the University of North Carolina. They lost to Isiah Thomas and Indiana his first season, but defeated Patrick Ewing and Georgetown in 1982 to win the title his sophomore year.
Moncrief teamed with Ron Brewer and Marvin Delph in the 1970s – they later became known as the Triplets – to get the University of Arkansas into the NCAA tournament for the first time since 1958. In Moncrief’s junior year, the Razorbacks went to the Final Four, something the team had not done since 1945, when only eight teams made the tournament.
Young went to three consecutive Final Fours with the University of Houston, teaming with the likes of Hakeem Olajuwon, Clyde Drexler, and Larry Micheaux to get to two championship games, including the 1983 game they lost to Jim Valvano’s North Carolina State team on a late Lorenzo Charles putback.
It’s always interesting to see what sticks out for participants years later. I led into the subject with Sam Perkins via an idea my father had broached when we were discussing the event. Dr. Olson wanted to know if Perkins remembered where he was standing when his teammate, a freshman named Michael Jordan, hit the jumper that ultimately proved a game-winner. It turns out Perkins wasn’t standing at all.
“I was on the court, so I wasn’t standing,” he said. “The shot goes up, you go to the boards, so I had somehow slipped in and tried to get the offensive rebound, but, of course, it went in.”
Young’s team lost to that UNC title team in the semis, then got back to the Final Four despite losing their leading scorer, Rob Williams, to the NBA. The sharpshooter remembered offseason preparation being key to his squad’s success.
“Once that year was over, we had a great summer together. Moses Malone took the team under his wing and we used to play down at a place called Fonde (Recreation Center). We would scrimmage against the guys from the Rockets every day, so every day was like a game situation . So that really prepared us for the next year coming up.”
At that point, one of the NBRPA members interrupted Young. Major Jones had played for the Rockets at the time and no doubt took part in some of those pickup games. Jones asked with a smile if playing those games was legal (it probably was). Legal or not, it would have been quite a scene to have been in the gym to watch Jones and company school (or sometimes be schooled by) the future NBA players on the Cougars roster at the time.
Moncrief’s group lost to eventual national champion Kentucky in the 1978 semis, but they still had to play another game because the NCAA staged a third-place game between the losing semifinalists until 1981.
“We played Notre Dame, and back then all the teams were very physical, nothing like you see now,” Moncrief recalled. “I just remember every player being so physically imposing. Every time I would go through the lane, they would just pop me and hit me and the game came down to a last-second shot. Ron Brewer, who’s one of the best players in the history of Arkansas basketball, he gets the ball at the top of the circle, five seconds left, he just cooly backed down, jumped up, turned around, and just made a beautiful shot to win the ballgame.”
The three each played for prominent coaches who left a lasting impression on their players.
“When we found ourselves back into the Final Four, we said we want to win this one for Coach Smith,” Perkins remembered. “It meant a great deal.” At the time, Dean Smith had cached the Tar Heels to six Finals Fours but had never won a title until Perkins, Jordan, and company helped the Hall of Famer secure his first.
All three men remembered their mentors’ impacts extending beyond the court. Young played for Guy V. Lewis. “He really got you prepared for the games and all of that stuff carried over into a lifestyle and a lot of his players that left his coaching and in his teaching, in the way that he did things, a lot of us guys went on to be successful.”
Of Lewis’s physical practices, Young remembered them as “unbelievable – no fouls.” It paid off for the team, though. “That got us ready for the games,” including, apparently the one against Perkins’ team in 1982.
“Sam was out there hacking,” Young suggested. “I know you don’t remember that, buddy. He did elbow me.” Perkins claimed a hazier memory of such conduct (the record does show Perkins as having been charged with a single personal foul in the game).
Moncrief also gave his college coach, Eddie Sutton, credit for later success. “It was love and discipline and it was a set of standards, being accountable to your teammates, to the classroom, to winning, that set the tone for my career. When I got to the NBA, I was so prepared to play at the next level simply because not only basketball, but just a discipline that we acquired by playing for Coach Sutton for four years. You had to do everything right, the right way, and he was tremendous coach. Just love him to death and he is the reason why I became a very good NBA player.”
The three players’ schools were in different situations when each played there, and the Final Four runs they made meant different things to each school.
In Moncrief’s case, the Razorbacks needed something to put them on the basketball map. His teams set the stage for the growth of the program.
“The key to having a good college  program is recruiting. You win with players and I think once we started playing well, people wanted to be a part of the universe of Arkansas, so we got the best players in the state of Arkansas and we started getting some good players from outside of Arkansas and they created an environment that people wanted to be a part of.”
Young cited Phi Slama Jama’s style of play as one that not only inspired its nickname, but also helped the Cougars bring in the players they needed.
“We got up and down the court and we would have bets as players who would have the most dunks,” he recalled. “The other kids that the coaches were recruiting, they really liked that.”
Houston’s program had enjoyed success prior to Young’s time, especially the Elvin Hayes-led teams of the 1960s, but not at the level of tradition-rich North Carolina. For Perkins, the Final Four runs embodied the approach of the coach who had built the program around the important things.  “I think the NBA looked at that as you being prepared being fundamentally prepared to to play the game.” One can be sure that if a program does things that influence the NBA to consider players as draftable, that’s a powerful recruiting tool, too. The Tar Heels have played in ten more Final Fours since Perkins’ heyday, and have had 58 players drafted since he was a freshman (including Perkins himself, fourth overall to the Dallas Mavericks in 1984).
We also discussed the impact of the three-pointer on basketball. It was not widespread in the college game when they played, with only Perkins having shot any threes at all during his university days, and that during a one-year experiment by the Atlantic Coast Conference. He said got a lot of those as a trailer on fast breaks, foreshadowing his future success as a pioneering stretch-four. Michael Young speculated he’d have averaged “at least ten more” points a game if his long-range swishes had counted for an extra point. Moncrief thinks it could have made all the difference for his Razorbacks.
“We would have won the NCAA tournament with a three-point shot, not because of me, but we had two of the greatest shooters. Marvin Delph and Ron Brewer could shoot the basketball as well as any players that I’ve seen on a team, so we would have no doubt been a better team with a three.”
We archived a video of the entire session online, if you want to hear Perkins and Jordan’s tales about Michael Jordan or how all three men stayed in school for four years. All the stories were superb, and I look forward to a time when we’ll hear memorable ones from the participants in this year’s tournament.

Rush Olson has spent more than two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.