Should Major League Baseball Expand Internationally?

Should Major League Baseball expand internationally?

The subject came up recently in a broadcast on the Phil Naessens Show radio program. You can listen to how Phil and I discussed the issue here : http://www.philnaessensshow.com/atlanta-hawks/how-to-make-fantasy-hockey-more-popular/

How U.S. sports leagues and teams market themselves abroad has been an interest of mine since I worked for one. How can U.S. sports entities generate more business outside the country? Phil and I discussed how expansion has drawbacks in terms of time zones and domestic broadcast contracts. Single exhibition games have limited reach.

I have always felt that freeing up teams to do more of their own marketing outside the country the way association football teams do might represent a lot of the solution. 30 creative teams thinking of ways to push baseball brands, instead of one MLB International office, could power growth.

I wrote about it more extensively here : http://rusholson.blogspot.com/2014/02/teams-need-to-get-out-more.html

I am always happy to discuss big picture sports business solutions - connect with me on LinkedIn or through my website at rusholson.com.




Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through his company, Rush Olson Creative & Sports.


RushOlson.com

Linkedin.com/company/rush-olson-creative-&-sports

Facebook.com/RushOlsonCreativeandSports