Pro
athletes, I know your secret. Julio Franco told me.
He didn't
tell me directly. I haven't interviewed him since 2003 and at the time we only
talked about baseball in Puerto Rico. No, a Memorial Day spent watching him hit
cleanup for the Fort Worth Cats gave it away.
I long
considered Franco one of my favorite hitters to watch. It seemed impossible
that the man's exaggerated stance could produce sufficient timing and bat speed
to turn big-league fastballs into doubles. Franco did it remarkably well into
his forties.
I know
this because I watched him play for the Cats. No independent league pays
entourage-worthy salaries, but at age 55, he decided he wanted to take some swings
in one. He'll do some coaching, too, but I can't imagine he would have taken
the deal without the at-bats. He wanted to hit. And when he looked visibly
upset after popping out with men on base, you knew he still truly cared about
hitting.
Another
giveaway? I also care about hitting. Okay, not enough to actually take lessons
or go to the cages. But I do pay money every year to hit (or, more
specifically, to ground out) in a recreational softball league. Admittedly, I haven't
paid up yet this season, but I swear I will bring my checkbook to that last
game next week. Really.
The point
is that every athlete except those in the pros and on full scholarships doesn’t
just take a low salary to play. We pay to participate in sports. We do it
because we like it. Sports are fun.
As a kid,
my main complaint about my YMCA baseball league was that we didn't get to play
enough games. I would have happily played doubleheaders every day and then gone
and played basketball, soccer, and table tennis after the 18 innings.
Admittedly, I had an underdeveloped appreciation for what my parents would have
had to do to drive me to all these games, but kids focus on the fun.
And I didn't even love it enough to put in the off-field work I would have needed to
squeeze another level out of any talent I might have had. So it stands to
reason that the pros must love it at least as much as those of us who have paid
to play.
We even
willingly hazard injury, an outcome whose likelihood increases with age. Professional
players assume injury risks, too. Certainly any team or league that knowingly
provides players false information about injury exposure deserves severe
rebuke, but what makes such deception extra frustrating is that many players
would have likely continued to play even with full knowledge of the
consequences.(2) They love it that much.
So we
know players would play for less money because Julio Franco does, and because
we all do. Players have insightfully set up unions that help them resist such
impulses, and willingly accept their shares of the industry's subsidies from
politicians and oligarchs. But before the last forty-some years, athletes mostly
played for whatever the owners would pay them. They did so because the
alternative was to go into a career that wasn't sports. The alternative was to
play less. If sports makes you happy, and your choice comes down to money or
happiness, a lot of people choose the latter.
We see
similar outlooks toward psychological, as opposed to monetary, compensation in
other professions that inspire passion. I can tell you from first-hand
experience that list includes writing, music, and the business side of sport.
Certainly
as long as big-league athletes’ performances continue to entertain millions of
people, they will have the clout to earn sizable salaries in the marketplace.
But if sports ever did exist in a truly free market, it would be interesting to
see how low those minimum salaries would drop. That they would, in fact, find a
lower floor is no secret. I know - Julio Franco told me.
Rush Olson has spent two decades
directing creative efforts for sports teams and broadcasters. He currently
creates ad campaigns and related creative projects for sports entities through
his company, Rush Olson Creative & Sports.
RushOlson.com
Linkedin.com/company/rush-olson-creative-&-sports
Facebook.com/RushOlsonCreativeandSports
Footnotes
(1) “Julio Franco,”
Baseball-Reference. http://www.baseball-reference.com/players/f/francju01.shtml
(accessed May 26, 2014)
(2) Brooke De Lench “Athletes'
Resistance To Self-Reporting of Concussion Continues Despite Increased
Education,” MomsTeam.
http://www.momsteam.com/health-safety/athletes-resistance-to-self-reporting-concussion-continues-despite-increased-education
(accessed May 26, 2014)