Thursday, August 4, 2016

Insight on Officiating from Mike Pereira of Fox Sports

This post originally appeared at the Fort Worth Weekly's website. To view it there : http://www.fwweekly.com/2016/08/03/sports-rush-good-calls-talking-with-mike-pereira-of-fox-sports/

One of the best calls Mike Pereira ever made : starting a charitable initiative that both helps veterans and meets a need within the officiating profession.



Fox Sports NFL announcers bring in Pereira when there’s a question about a penalty. He delivered the keynote address at the recent OfficiateTexas Day in San Antonio where he talked to a gathering of Texas officials from many sports about the state of the striped shirt business. Pereira announced his new non-profit  and told stories both personal and entertaining. This video includes an interview with him and excerpts from his speech. You’ll also find out which celebrity the public seems to think he resembles.




Disclosure : The event was spearheaded by the Texas Association of Sports Officials and the University Interscholastic League. I was paid by TASO to create videos for the event, though not this piece.




Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports and FourNine Productions.


RushOlson.com

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