Content Is An Enduring Investment

You may be reading this post the day I posted it. You might have stumbled across it three months from now. You may be the future me, re-reading it 15 years hence, lamenting how the kids just don't write blog posts like they used to with their fancy gizmos and idioms.

We’ll assume no internet-killing disasters occurred between now and your reading session, otherwise, can I please have my laptop back? But finish reading the article before you return it, because the point of the piece is that content survives like the Twinkies you probably found in the remains of my flat next to the husk of the computer.

The topic occurred to me following a discussion I had with longtime friend Michael Ashton. Mike explained how he had launched a fundraising round for his company, Enduring Investments. He also told me about the new book he just published. As we discussed the marketing of the new venture, we decided the two went hand-in-hand. 

One of the superpowers Mike possesses is a surpassing knowledge of inflation. He uses his abilities to help investors of many types protect their monies against its insidious destruction of value and distortion of incentives.

I can tell you that he knows his stuff, that he’s a nice guy who would zealously work to grow the value of your investment in his company, and that he excelled in his undergrad at perhaps the universe’s finest post-secondary institution, San Antonio’s Trinity University. I also expect that if you don’t know him (and especially if you don’t know me, either), even that glowing recommendation won’t be enough to get you to buy in to his venture. You’re going to want to see for yourself that he has the experience and wisdom to succeed.

Enter content.

Mr. Ashton has spent years writing a blog about relevant inflation issues. When we lunched together, he had just gotten back from a conference where he shared the stage with the likes of George Will. He is, as noted, a published author. Thanks to such contributions to the world’s base of knowledge, you don’t need to take my word that he’s more Mastermind than Madoff.

Find an article like “Maximizing Personal Surplus: Liability-Driven Investment for Individuals” on his LinkedIn page. If you’re an accredited investor, sign up for his blog. Buy his book (he’d really like that). You can satisfy yourself that he knows what he’s talking about and maybe get in on the ground floor of a fantastic opportunity.

Content endures. An author with a history can establish how he or she knows an industry inside and out. An older post may not reveal useful insights about current markets, but it does let you know the writer has experience on which to draw. Even the most ambitious central bank can’t crush the value of quality writing, audio, or video.

Inflation is indeed a supervillain. It punishes savings, penalizes long-term thinking, and serves as an enabling agent for greedy public officials. If you listen to Mike Ashton and his library of useful content, you might survive the next Weimar Republic or unauditable Fed. That’s probably why you’re the one poking through the rubble of my apartment. Enjoy the Twinkies.

Rush Olson has spent two decades making creative products for companies, sports teams, broadcasters. He currently creates ad campaigns, shows, and related creative projects through his company, Rush Olson Creative & Sports.

RushOlson.com
Linkedin.com/company/rush-olson-creative-&-sports
Facebook.com/RushOlsonCreativeandSports