High-profile athletes can help deserving causes in more ways than one. They can use their celebrity status and the platform sports provides to bring attention to a need or to generate revenue for charities. They can also get involved on a personal level contributing time, personal funds, or expertise.
Since his playing days ended, Emmitt Smith and his wife, Pat, have used their Pat and Emmitt Smith Charities organization to assist children in all the above ways. Tuesday night at Dallas’ House of Blues, the Heart of Dallas Fast Pitch event, presented by Lagardère Plus, recognized the Smiths for their work with a Community Excellence Award.
In this video interview, conducted red-carpet style at the event, Pat explains a bit about what their family’s charity does, and Emmitt provides a football player’s perspective. The latter seemed especially relevant since the $15,000 Pat and Emmitt Smith Charities received, as well as monies distributed to half dozen other nonprofits, come in large part from the Zaxby’s Heart of Dallas Bowl. That college football game, to be contested December 26 at the Cotton Bowl stadium between representatives of the Big 12 and Big Ten conferences, designates money for local causes and the Heart of Dallas Young Professionals organization disburses it annually at this event.
Rush Olson has spent two decades directing creative efforts for sports teams and broadcasters. He currently creates ad campaigns, television programs, and related creative projects for sports entities through Rush Olson Creative & Sports, Mint Farm Films, and FourNine Productions.
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